top social media platforms in southeast asiatop social media platforms in southeast asia

And digital content can easily drive impulse purchases. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. When expanded it provides a list of search options that will switch the search inputs to match the current selection. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. Social media has given brands more ways than ever to connect with customers. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. statistic alerts) please log in with your personal account. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. Hello folks, and thanks very much for joining us today. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. There were 56.85 million social media users in Thailand in January 2022.. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. [Online]. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. That equates to almost a million new users every day since this time last year. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Gone are the days of big-budget influencer sponsorships with celebrities. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). How Will Social Network Usage Change in Asia-Pacific in 2022? Enter branded content. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Short Video Content will Dominate Social Media Platforms 1. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. That's the power of branded content in action! For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. WeChat is the largest, with over 1.2 billion monthly active users. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. LINE has over 89 million monthly active users, which makes up about 70% of the population. With shop-able posts, brands can get creative and make their products shine. Get full access to all features within our Business Solutions. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. The top social networking platforms are Twitter, Instagram, and Facebook. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. StatCounter. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! YouTube, Twitter, Instagram, and. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. It will have 60% more users than Snapchat and twice as many as Twitter this year. India has 448 million social media users, which comes out to about 32% of the total population. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Feeling the need for speed in your video content marketing strategy? Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. 3), and WeChat (No. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. 89.3% of the entire South Korean population are social media users. The blog Geeks in Cambodia offers pros and cons for this situation. Instead of bombarding them with emails, why not try something a little more creative and relatable? Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Cambodia Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. However, usage and popularity vary significantly between countries. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Exportable files for easy reading, analysis and sharing. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Which social commerce platform should you use in your country? As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Advertisers are But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. It is important to note that there is localized preference such. It is a messaging app, similar to WhatsApp. Business owners often go where their customers are. How can you save money on eCommerce fulfilment? In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Topics Social Media Users Social Media Usage Worldwide Executive Summary Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. You've come to the right place! But its features extend beyond that: We are happy to help. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. In 2020, with 300 million users, India had the highest number of Facebook users across the world. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. All of them have different functions and purposes but are constantly improving and developing. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. And all thats despite long-running issues on internet access, speed, and costs. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. 24.00 million. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. QQ works best on desktops and is mainly used to send emails or share files. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Close behind are Facebook and LINE, with 89.2% and 88% respectively. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. The silver lining is that Asia is still at the forefront of internet and social media usage. Turning customers into advocates isnt always easy. Meanwhile, 36.6% use social platforms to fill their free time. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. data than referenced in the text. Just take a look at Dove's iconic "Real Beauty" campaign. The most popular social media platforms. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. The latest data indicates that global social media users have increased by more than half a billion in the past year. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. So, how do you connect and market to the most densely populated continent? Have you hopped on the social audio trend yet? Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. liability for the information given being complete or correct. Branded Content Draws Bigger Attention, 6. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. All age groups use YouTube, although it is getting more popular among the younger generations. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Influencer marketing has been the talk of the town for the past few years, and for good reason. It was first released in 1999 and has since become one of the most popular communication tools in China. This indicates that many Thai people use Facebook to gain new information and to shop for new products. YouTube is the most popular, with 94.2% of internet users using the platform. LINE is Japan's most popular social media platform. So, what makes TikTok so effective for marketing? . What Does This Forecast Mean for Marketers in Asia-Pacific? But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. New White Paper: Game Apps in Japan download for FREE >>. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. to incorporate the statistic into your presentation at any time. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. The favourite social media platforms of South-East Asia's young adults. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Please create an employee account to be able to mark statistics as favorites. Show publisher information Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Now you know where to reach your customers. To learn more, visit www.moengage.com. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate).

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