MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Involves market research and implementation planning. When attempting to . Work with a client organization on the design of an advertising/promotions campaign. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Please enable Javascript for full functionality. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. endobj (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Javascript is currently not supported, or is disabled by this browser. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. A series of Masters of Marketing Seminars are scheduled each fall. For previous semesters, check the Schedule of Classes archive. Seminar. Rotaract Club Of Nsit Regency. USC Schedule of Classes Summer 2023. classes begin 5/17. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . 2 0 obj Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. A Personalized and Global-Focused Curriculum. ) endobj 6 ^30YB|*HBXOB [a 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. dNdn. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. learning, and the use of big data in marketing analytics. - Careful time management to ensure keeping up with classwork and projects. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. - Team player with good communication skills. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. The Columbia Advantage 01 Academics marketing data and analytics to make business recommendations and decisions. endobj With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Graded CR/NC. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! %%EOF #S84u>I^j:&EnC#q!. At least two years of full-time work experience is preferred. %%EOF After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. endstream endobj 138 0 obj <>stream hbbd```b``^"k@$ MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream An introduction to the changing world of a connected consumer. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. <> Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . registration begins 3/1 . endstream endobj 136 0 obj <>stream Research leading to the master's degree. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. %%EOF 0 endobj The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Instructions for faculty to add a syllabus or biography link. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. <> lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Graduate Certificate in the Business of Entertainment. Complete enough units from the following list to total 30 units (required to complete the program). View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. The Master of Science in Marketing Program begins in late May each year. endobj Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. %PDF-1.7 You must login in: myUSC student portal <> 94 0 obj <>stream 3 0 obj 00o@,VvX`'lt043510n`fhxaL& hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU 1 0 obj 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Mar 2016 - Apr 20171 year 2 months. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? <> <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . Proposal, data collection, analyses, and written report. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. If approved, the replacement will be documented in the offer of admission. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Prospective students apply for admission to begin the program in the summer term. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Graded CR/NC. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Independent research beyond normal course offerings. We are top 5 in the UK for Marketing (Complete University Guide, 2023). HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? Exposure and Mentorship From Experts in the Marketing Field. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Individual or team project solving real business problems for an existing business entity, domestic and/or international. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 4 0 obj The GMAT is preferred. About this course. Graded CR/NC. <>>> The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Issues about why new products fail and how brand images are managed in the marketplace are discussed. (Curricular Practical Training.) XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Your session has ended. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. endstream endobj 139 0 obj <>stream The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. <>>> Graded CR/NC. f0H:L`x ! The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. 132 0 obj <> endobj The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Graded CR/NC. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. This version: August 22, 2021. 3 0 obj As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. * Must be taken in the first term/semester or prior to admission. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online The Consumer Behavior Track offers a wide range of electives. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Ready to register for classes? This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Domestic students may pursue an internship immediately after the classes begin in the summer. Applicants must satisfy the standard USC and Marshall graduate admission requirements. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing They can take an additional two full-term courses at no extra charge. endstream endobj startxref The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Please refer to the sample course plans below. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. <> I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity hmo8?nb% Meet the Student Advisory Council of the MS in Marketing program. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. %PDF-1.5 % Fall 2022 TERM 20223. Specialize in Analytics (STEM) or Consumer Behavior. Prerequisite: BUAD-307 or MKT-385x. Open only to sophomores, juniors and seniors. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- stream ** If not completed as a required course. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Computer Application and IT 1 0 obj MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Let us know by taking a short survey. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Did you find what you needed today? Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. MS in Marketing Students study from world renowned faculties. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. )b"4F\> =b'/a(h{S~| B)t endobj A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Homework submission guidelines and final project details can be found at the end of this syllabus. %PDF-1.5 % Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. pZ^IM$[I*v Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream For previous semesters, check the Schedule of Classes Summer 2023. Classes begin 5/17 Introduction to Marketing Analytics fall! 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